What you'll find in this selection
Black Friday is the Friday following Thanksgiving Day in the United States, celebrated on the fourth Thursday of November. In 2026, Thanksgiving falls on Thursday, November 26: Black Friday is thereforeFriday, November 27, exactly four weeks before Christmas.Cyber Mondaycloses the weekend onMonday, November 30.
This page features the current season's garments: outerwear and jackets, knitwear, shirts, trousers and denim, footwear, and accessories for Autumn/Winter 2026-27. During Black Friday and Cyber Monday, discounts apply to this collection; outside of those dates, the page serves as the seasonal showcase at full retail price. Discount percentages and terms appear on the product sheets when active: we do not disclose them early, as they may change. Until November 27, this page serves three purposes: confirming the exact dates, listing the store's brands, and helping you prepare your list of selected pieces in advance.
Ideas by category: our brand selection
Our Formia store presents a curated selection of brands chosen for men who buy for longevity. Discounted items include all current season garments available on this page across all brands.
Workwear, American heritage, and Japanese denim
Carhartt WIP, Red Wing Shoes(since 1905),Filson(since 1897),Chesapeake's e Sebago(since 1946), along with Japanese denim byEdwin(since 1947). For these items, check the specifications for fabric, weight, and construction. For denim, two key details matter: whether the fabric is raw or pre-washed, and whether it is selvedge. Raw denim fades naturally with wear, moulding to the owner.
British and European brands
Universal Works(since 2009),Baracuta(since 1937),Weekend Offender(since 2004),Armor-lux(since 1938),Paraboot(since 1908), andHowlin'(since 2009). Those who already own these brands know their fit: purchasing on promotion becomes straightforward, as sizes are chosen through experience rather than guesswork.
Italian premium-casual selection
Bl'ker Vintage, Alberto Luti, Fortela, Manifattura Ceccarelli(since 1998),Briglia 1949, Circolo 1901 e Astorflex. This represents the premium-casual side of the selection, focusing on garment construction and long-term wearability.
How to choose
For yourself.Black Friday arrives with the Autumn/Winter 2026-27 season well underway: the ideal time to secure cold-weather essentials. Compile your list before November 27, review fit details on the product sheets, and note items previously tried on in-store.
For a gift.With Christmas four weeks away, Black Friday offers an opportunity to plan gifts early. The safest choice is a brand the recipient already wears. If sizing is uncertain, select an accessory where size is less critical.
By style.American utilitarian style from Carhartt WIP, Filson, or Red Wing Shoes; British and European casualwear from Universal Works, Baracuta, or Paraboot; Italian premium-casual from Fortela or Manifattura Ceccarelli. Stick to your established aesthetic rather than purchasing discounted pieces that do not complement your existing wardrobe.
By price range.Discounts yield greater value on wardrobe investments, such as outerwear or footwear, than on entry-level items. Prioritise key pieces first before adding secondary items.
Frequently Asked Questions (FAQ)
When is Black Friday 2026?
Friday, November 27, 2026, the day after American Thanksgiving on Thursday, November 26.
When is Cyber Monday 2026?
Monday, November 30, 2026, the first Monday after Black Friday.
Why does the date of Black Friday change every year?
Because it is determined by the fourth Thursday of November, which shifts annually. Black Friday always falls on a Friday between November 23 and November 29.
Will there be Black Friday discounts at Pier Paolo Marotta?
Yes. During Black Friday and Cyber Monday, discounts apply to the current seasonal collection featured on this page. Discount percentages and conditions appear on product sheets once the promotion begins.
Which brands does Pier Paolo Marotta stock?
The brands listed above, ranging from American workwear to Italian premium-casual. Discounted items include current-season pieces featured on this page across all brands.
